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Monday, October 25, 2010

Watch What You Watch PSA - Make A Difference


MAKE A DIFFERENCE
PLEASE COPY, CLICK AND SEND
Please participate in the grassroots campaign to get The Creative Coalition’s Watch What You Watch PSA on your local network affiliate channels.  You can view Watch What You Watch here.

Just copy the letter below and send it to the programming departments of your local affiliates:  for NBC local affiliate listings please visit here; for ABC local affiliate listings please visit here; for CBS local affiliate listings please visit here; for FOX local affiliate listings please visit here; for CW local affiliate listings please visit here.

Watch What You Watch is a PSA campaign to promote healthy media images for youth. The PSA is the cornerstone of a national initiative to ensure parents and their children are more aware of the media content they are exposed to on a daily basis. The campaign is created in partnership with the Girl Scouts of the USA, National Cable & Telecommunications Association, and the National Association of Broadcasters.

If you have a mother, a daughter, a niece, a child whom you care about, or a grandmother who taught you a great life lesson; copy, click and send.

SAMPLE EMAIL TO SEND TO PROGRAMMING DEPARTMENTS:
TO WHOM IT MAY CONCERN:
As an active viewer of your network and someone who lives in this community, we are encouraging you to please broadcast the compelling new PSA, Watch What You Watch.  Watch What You Watch promotes the healthy portrayal of girls and women in the media.

Watch What You Watch, is available in a :30 second and :60 second version and features leading talent from television, film and music who volunteered their voices in order to emphasize the importance of helping young people make educated choices about what they watch and how they relate to the images they see.
Watch What You Watch was distributed via satellite to local TV broadcasters, local cable systems, and cable networks nationwide on October 15 by the National Association of Broadcasters, and it will be distributed again in mid-November. If for any reason your system has not acquired the PSA you can access and download either Apple Pro-Rez HQ Codec @ 1920 x 1080 master files or smaller .mov files by visiting:

http://postspots.com/d/j/fe7ed58365

If the direct link above does not work, you may login by following the instructions below:

Url - http://postspots.com/job_login.php?p=homesteadedit
JobID - 74493
Password – watch

You also can view the Watch What You Watch PSA at http://vimeo.com/15611167 or at http://vimeo.com/15611261.

Watch What You Watch was produced by The Creative Coalition in partnership with the Girl Scouts of the USA, the National Association of Broadcasters, and National Cable & Telecommunications Association.

The Creative Coalition (www.thecreativecoalition.org) is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating and mobilizing its members on issues of public importance.

For more information or further assistance please contact Dennis St. Rose, Media Associate for The Creative Coalition at 212-512-8570, or at DStRose@TheCreativeCoalition.org.

We hope that you will broadcast the PSA, Watch What You Watch.

Sincerely,
Your Name
Your Address

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